There is a specific kind of magic that happens when a neighborhood finds its spot.
You know the one.
The place where the barista knows your name.
The chairs are actually comfortable.
The coffee doesn't taste like it was designed by a corporate focus group.
And somehow, you always end up staying longer than you planned.
In Charlotte's Belmont neighborhood, that spot may have just arrived.
77 & Belle, located at 1720 Pegram Street, is a new Black-owned coffee shop that feels less like a business and more like a neighborhood living room.
☕ Meet 77 & Belle
Founded by Charlotte entrepreneur Diamond Alexander, 77 & Belle was created to be more than a place to grab coffee.
It's designed to be a gathering place.
A workspace.
A community hub.
And perhaps most importantly, a place where people feel welcome the moment they walk through the door.
In a city that continues to grow and evolve, spaces like this are becoming increasingly valuable.
❤️ A Legacy Named Hattie Bell
Every great local business has a story.
For Diamond Alexander, that story starts with family.
The name 77 & Belle pays tribute to her grandmother, Hattie Bell.
That connection is felt throughout the space.
The hospitality feels intentional.
The atmosphere feels personal.
And the overall experience feels rooted in something deeper than simply selling coffee.
When you visit, you're not just walking into a café.
You're stepping into a space built around legacy, community, and connection.
☕ What's On The Menu?
One thing you'll notice immediately is that 77 & Belle doesn't try to do everything.
Instead, it focuses on doing the essentials exceptionally well.
What You'll Find:
☕ Coffee & Espresso
🥐 Fresh pastries delivered daily
🍓 Smoothies and juices
🫖 Hot and iced teas
Whether you're grabbing a quick morning coffee or settling in for a few hours with your laptop, the menu feels approachable without sacrificing quality.
🏠 Belmont's New Living Room
If you've spent time in Belmont recently, you know the neighborhood has a personality all its own.
It's urban.
Historic.
Walkable.
Creative.
And increasingly one of Charlotte's most interesting neighborhoods.
Located inside a one-story building dating back to 1947, 77 & Belle embraces that character instead of trying to erase it.
Diamond Alexander describes the space as a neighborhood living room.
After spending time there, it's easy to see why.
What Makes It Different?
💻 Work-friendly seating
🤝 Community gathering space
🎨 Creative programming and local events
🛋️ Comfortable areas designed for lingering
This idea of creating a true "third place" has become increasingly important throughout Charlotte.
A third place is somewhere that isn't home and isn't work, but still feels like you belong.
77 & Belle fits that definition perfectly.
📍 Why This Matters For Belmont
Belmont continues to be one of Charlotte's most talked-about neighborhoods.
As new residents move into the area, demand for authentic local businesses continues to grow.
That makes openings like 77 & Belle especially important.
It's not another chain.
It's not another generic concept.
It's a locally-owned business created specifically for the community it serves.
The addition of a Black-owned coffee shop also strengthens Charlotte's growing entrepreneurial ecosystem and adds another unique voice to the city's business community.
For a neighborhood known for its character, creativity, and culture, it feels like a natural fit.
👀 The Queen City Scoop Insider Tips
Thinking about visiting?
Here's how to do it like a local:
🚗 Be mindful of residential parking nearby
☕ Order the drip coffee if you want the purest experience
🥐 Grab a pastry while they're fresh
💻 Corner seating works best for remote work
👥 Window seats are perfect for catching up with friends
⭐ Final Takeaway
77 & Belle is a reminder of why local businesses matter.
It's personal.
It's welcoming.
And it adds something meaningful to the neighborhood it calls home.
Diamond Alexander has created more than a coffee shop.
She's created a gathering place.
And in a rapidly growing city like Charlotte, that's something worth celebrating.
📍 Location
1720 Pegram Street
Charlotte, NC 28205
☕ Best For
Remote work sessions
Neighborhood meetups
Morning coffee runs
Fresh pastries and conversation
🌐 Learn More
Visit 77 & Belle
For more Charlotte restaurant openings, neighborhood developments, and local business spotlights, keep reading The Queen City Scoop.
